TORONTO’S VERSION: TAYLGATE ’24 FAN EXPERIENCE ANNOUNCED
Taylgate event will welcome more than 12,000 fans each day and is accessible to all
[Press Release, May 13, 2024]
Toronto, ON – Lovers of the world’s biggest female recording artist will have the opportunity to make friends and memories this November at Toronto’s Version, a ‘Tailgate’ event. Just steps from the Rogers Centre, Toronto’s Version: Taylgate ’24 will take over the Metro Toronto Convention Centre’s North Building from 1 p.m. to 11 p.m. on all six sold-out show dates from November 14 to 16 and November 21 to 23.
Toronto’s Version: Taylgate ’24 is the perfect opportunity for fans, friends, parents, and partners of all ages to gather in style and connect with their community during the tour’s two-week run. Fans have flocked to venues around the world to celebrate the highest-grossing tour of all-time, but devotees in Ontario’s capital face the beginning of Canada’s winter months, including 5 p.m. sunsets, which makes congregating outdoors difficult. Toronto’s Version: Taylgate ’24 offers a safe, indoor, and accessible space to meet their friends and create memorable moments with other fans before and during the big shows.
“I have two teenage daughters, and they want a place to hang out with all their friends – not just the ones they’re sitting with at the show. With our venue being steps from the Rogers Centre, this event just made sense,” says event producer and co-founder Bram Goldstein. “November nights in Toronto are cold and dark, and our meeting spot will be a safe place to connect, bond, belong, and share the anticipation of what, for some, will likely be the biggest night of their lives.”
Toronto’s Version: Taylgate ‘24 will feature a massive friendship bracelet-building and exchange area that will foster community and collaboration onsite. The event will also give attendees the opportunity to glow at glam refresh stations, securing extra sparkle for their big day. Attendees at Toronto’s Version will enjoy a full ‘Taylgate’ experience complete with live DJ sets, interactive dances, and sing-along spaces. Fans can’t miss immersive photo-worthy activations, and with an exclusive selection of concert-ready Toronto’s Version merchandise available for purchase, the event will be unforgettable. A separate parent and guardian waiting lounge will be available for those bringing their kids to the concert, but not attending themselves. Toronto’s Version: Taylgate ’24 will soon unveil additional event details, activation information, brand partner announcements, and news on its support of two charitable organizations: Big Brothers and Big Sisters of Canada and Daily Bread Food Bank.
“This event is truly one-of-a-kind and offers an authentic and unique opportunity for our corporate partners to connect with a passionate fanbase of consumers who are a digitally-native and mobile-first audience,” says Joel Wolinsky, Producer & Co-Founder of Toronto’s Version. “We have a commitment to create the best possible experience for the artist’s fans and Torontonians; both those who did and didn’t get tickets to the big show. Through our corporate partnerships, which we’ll be naming in the forthcoming months, Toronto’s Version will be even better poised to enhance the fan experience, creating the best event possible.’’
Limited tickets to Toronto’s Version: Taylgate ’24 are available now for $55 CAD (inclusive of fees and HST) at torontosversion.com for all six dates (November 14 – 16 and 21 – 23). Paid parking is available onsite at the Metro Toronto Convention Centre (MTCC) as well as several other lots in the surrounding area. Fans are encouraged to plan ahead and give themselves ample time to travel to the event, due to an expected increase in traffic on all dates. The MTCC is fully accessible and fans with specific access questions can reach out at info@torontosversion.com.
“We look forward to welcoming fans for Taylgate ’24, and we’re thrilled to be hosting this fantastic event,” said Christine Tse, Vice President of Marketing and Communications at the Metro Toronto Convention Centre. “Special events like this play a crucial role in drawing out-of-town visitors to Toronto and generate such a positive impact on the local economy.”